Trash the Dress is a great idea, although I feel it's badly named. A lot of brides are put off by the title, as the dress doesn't actually get trashed (unless you want it to!!). I call mine a 'Post Wedding Fashion Shoot', and these are great fun. One of my favourite photographers, John Michael Cooper was the guy who started the whole thing off in the US and his work is awesome. I've done a fair number of these now, and actually have a few weddings booked further South this year purely on brides seeing the TTD images and wanting to do the same.
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